HiredHippo is Now Hipo | High Potential Hires!
We’re thrilled to share the exciting news of our rebranding: HiredHippo is now Hipo! Pronounced “high-po,” our new name perfectly encapsulates our core mission. A high-potential employee (HIPO) possesses the ability, engagement, and aspiration to excel in senior, critical positions. These top talents significantly enhance business performance and align closely with a company’s culture and vision.
Why Hipo?
Our original name was inspired by the concept of “High Potential,” symbolized by the Hippo. As we continue to grow and evolve, we wanted a name that reflects our commitment to excellence and simplicity in hiring. Hence, we’ve dropped the “P” to become Hipo.
We focused on keeping the name aligned with our old brand so people could still tie our brand’s essence—an aggressive hippo—to us. We are moving to a more niche market, not a product for everyone. To truly help people, we needed to focus on what we do best: matching high-potentials faster and with higher quality than anyone else. This shift allows us to decrease time to hire, improve quality conversations, and build lasting employee and employer relationships.
Our Mission Remains Unchanged
At Hipo, we believe hiring has been unnecessarily overcomplicated. We are dedicated to making the process as simple and efficient as possible by focusing on alignment. Our expertise lies in matching verified companies with high-potential talent. We are committed to reducing the time, effort, and cost associated with finding the right fit.
What to Expect?
The Fastest Way to Hire Quality. Guaranteed.
• Matching: Every company is verified. Every candidate is referred, pre-vetted, and high-potential. We only accept the top 10%.
• Focus: We partner with select verified startups and SMBs, ranging from 5 to 500 employees, hiring Junior to Executive roles in Sales, Customer Success, Marketing, Operations, and Product.
Thank you to all our customers and everyone who has relentlessly contributed to our ongoing success, followed our journey, and helped us continually improve hiring for everyone.
Our New Visual Identity
The Logo
Our new logo represents our commitment to growth and upward momentum, both ours, our candidates, and our partners. Hipo is a premium offering for top talent and companies who want to hire them, and we wanted to showcase that with a logo that feels modern, premium, and exclusive. The slight spacing between the ‘hi’ and ‘po’ keeps the intention behind high potential clear.
Classic Typography, Elegant Colourscheme
Our choice of grayscale with gold hues to accent helps to communicate the elevated, high potential experience that we offer. Did you notice the slight blue hue in our main black colour? From fonts to colour, these subtle touches demonstrate our attention to detail in all aspects.
Dynamic Design Elements
You will notice various dynamic design elements throughout our site and collateral. These elements add personality and emphasis, making our visuals more engaging and interesting.
The Beginning of a New Chapter
This rebrand marks a new chapter for Hipo. A lot of effort went into ensuring we got this right, and we are incredibly grateful to our design partners and internal team. They were instrumental in bringing our new look and feel to life, attending countless meetings, providing feedback, and working diligently to make sure everything was ready for this launch.
Our new brand elements are now live on our website, but like any transformation, it’s an ongoing process. We invite you to explore our new look and feel, and keep checking back as we continue to evolve.
Unique Features of Hipo
- Matched Candidates Only: Unlike traditional methods, Hipo ensures that only candidates who specifically match the job criteria can apply, reducing noise and increasing quality.
- Pre-vetted Only: Every candidate seen on Hipo has been pre-vetted for skills and fit.
- Always Skill Verified: Hipo candidates must verify their core skills before consideration.
- Low Effort, High Control: Employers spend less effort due to streamlined processes but maintain greater control over who sees and applies for their job postings.
- Private, Targeted Job Posting: Hipo uses private, targeted job postings that are only visible to matched candidates.
- Expert, Human-Guided Support: Hipo provides expert, human-guided support throughout the hiring process.
Our Commitment to Quality
We are serious about our clients’ success and are committed to offering exclusive, high-potential, premium candidates and companies that want to reduce the time, effort, and money spent on getting the right fit.
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